![]() Williams has since just before the 2016 presidential election hosted MSNBC’s “The 11th Hour,” the network’s final original show of the evening, and has often served as MSNBC’s anchor during big breaking events and election coverage. Meanwhile, CNN’s declined 81%, and Fox News Channel’s was off by 65%. In October, MSNBC’s average primetime viewership among adults between the ages of 25 and 54 - the audience most desired by advertisers in news programs - was off 71%, according to Nielsen. But this one takes place as media companies of all sorts are navigating a new era when people are just as eager to seek out video news from their phone, a clip on social media or a streaming FAST channel on a connected TV as they are to tune in to a cable-news mainstay. The dynamic is common most news outlets see interest in their programs fade after a presidential run-off. Like other cable-news networks, MSNBC is grappling with viewer declines in the aftermath of the 2020 election. One, Wallace, who leads the network’s late-afternoon coverage and is a favorite in the corporate suite at NBCU, is said to be reluctant to take such a job, which would keep her from seeing a young son for a good chunk of the day. Depending on the nature of the deal, Maddow could pull back on some of her duties at 9 p.m., the longtime home of her “The Rachel Maddow Show.” MSNBC has few obvious candidates to take over her primetime hour. NBCUniversal is in the midst of working out a new content portfolio with Rachel Maddow, the linchpin of its primetime schedule. Williams’ departure adds to MSNBC’s potential scheduling woes. ![]() “He has built a fiercely loyal following for ‘The 11th Hour’ and we and our viewers will miss his penetrating questions and thoughtful commentary.” “Brian’s time at NBC has been marked by breaking countless major stories, attracting leading journalists and guests to his programs, and most especially, great resiliency,” said Rashida Jones president of MSNBC, in a memo. ![]() Williams is not looking to take a new daily anchor job at a competitor, like an evening-news program, this person said. ![]() This person suggested Williams didn’t want to keep doing the same job just to do it, but sensed he had a choice to walk away while he was still at the top of his game. Williams left of his own accord, according to a person familiar with the matter, feeling that he has done all he can over the course of a long career and eager to take a break and then see what other options may beckon. ![]()
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